We like you but
WE NEED TO TALK.
The way most businesses think about data and consumer relationships, especially when it comes to learning how to listen to the new Decision Makers is distinctively uncreative.
You can claim to launch new initiatives, create new job
titles, propose “skin in the game”, but most businesses are trying to run to a tada finish line.
We are trying to transform audience and brand relationships - forever.
Idea Trust is here to build empathy, surfaces questions and nurture great ideas that grow businesses, help brands leave a cultural mark and empower consumers to understand their own buying power.
Our 5 Pillars
What we do
A new thread of capitalism is here.
A Global Network
We have a local and growing global crew
of ear to ground insightful individuals.
Fresh Ideas + Perspectives
Links From Our Global Trust Crew
ARTICLES | ZORA
As mathematician Cathy O’Neil points out, there is an assumption here that algorithmic decision making is objective, when in fact it actually encodes the biases of its developers into statistical models — what she calls weapons of math destruction, because of the impact algorithmic bias has on the lives of minoritized communities.